Pt 1: Initial Designs
Nothing New started with one singular idea - create an eco-friendly shoe that doesn't look eco-friendly. The first step to achieve that is to forget about that goal altogether. Keeping sustainability in mind tends to hold back the design process - in designing Nothing New, we simply designed a good looking, classic sneaker.
Through various trials, it was decided that Nothing New would be started with 2 shoes- a low top and a high top.
Pt 2: The Finalized Designs:
Through various trials and reviews, the final design is set and the colorways are spec'd out.
Pt 3: Development:
1- Perfect the last. Making a good last ensures an excellent fit and an overall strong foundation for the rest of the way.
2- Ensure that we only use the HIGHEST quality, eco-material. We opted to use 100% RPET canvas made from recycled plastic bottles. Not only is the material on par with its non-eco counterpart, but it tells an excellent story from a marketing end.
3- Go through as many rounds of fit testing to ensure that we achieve the optimal fit for various food widths and sizes.
Pt 4: Packaging
Pt 5: Nothing New® is born
Clean lines, vibrant colors, and luxury quality built with sustainable materials. It wasn’t an easy goal, but after 15 months and countless prototypes, Nothing New was born.
