The Brief:
Innovate a new Lifestyle Tooling to replace the existing dated franchise.
Phase 1: Identify the issue and solve the problem
Problem: The design is dated, generic, and boring. However, it is familiar and recognizable.
Answer: The objective is to develop a product that seamlessly combines a familiar sensation and appearance with a renewed overall aesthetic, incorporating distinctive design elements that align harmoniously with Timberland's style. Our approach involves prioritizing sustainability by incorporating regenerative rubbers that offer equivalent performance and affordability, while also embracing a greener initiative.
Phase 2: Refine the details
Pay meticulous attention to the intricacies and craft something that possesses a level of novelty capable of disrupting the market, all the while retaining a sense of familiarity that makes it commercially appealing.
Phase 3: Design the uppers
Phase 4: Pattern corrections
Phase 5: Spinning colors
The Final Products
